Markets / Network Territory
Greater Reading and Berks County as well as Schuykill County
NAI Keystone Commercial & Industrial, LLC provides its account executives and their clients with a menu of services; traditional transactional brokerage and specialized support. Our goal is to be able to customize a delivery platform based on a client’s requirements. Unlike a “one size fits all” business philosophy, NAI Keystone and its account executives understand that clients require different services, and in order for a client to knowledgeably order from our menu, we are pleased to provide a basic description of what NAI Keystone offers.
NAI Keystone Corporate Services
NAI Keystone Corporate Services is a specialized extension of our owner and tenant representation services for clients that have multiple locations or needs. Through our Corporate Services Group, clients benefit from the latest technology and innovative concepts utilized by real estate departments of worldwide companies. Established to provide critical control in more geographic markets than any other corporate real estate services organization, NAI Keystone is a strong partner for corporations who have grown beyond their local borders or who are looking for a more effective real estate process. Our single-source transaction management, “REALTrac™ Online” can provide significant benefits to your corporation through an NAI web-linked organization of professionals.
As an NAI partner, we directly access market data, maps, information, demographics, properties and qualified local professionals with accuracy and detail in the United States, Asia/Pacific region, Canada, Europe, Mexico, and Latin America. NAI internet technology provides transaction/project management and portfolio tracking through REALTrac™ Online, enabling NAI Keystone to enhance productivity, accuracy and speed for corporate relocations, multi-site acquisitions and dispositions, consolidations, lease renewals and more. As a member of an organization of 6,700 professionals covering 375 markets in 55 countries, through the accelerated performance of technology, NAI Keystone in the Greater Reading market area is able to integrate and service ongoing activities in multiple locations with proficiency and unmatched performance. We expedite your transactions, cut operating costs and assist in managing your leased and/or owned real estate portfolios. Our international partnerships have been established over nearly three decades and specific NAI quality and procedural standards are mandated to assure consistent quality from our agents worldwide. Our capabilities, experience and scope of services will be significant additions to your in-house resources.
The successful sale or leasing of a property is best achieved through a number of different efforts and systems that NAI Keystone have in place. First and foremost is our agent’s ability to understand the Highest & Best Use of the subject property and then identify and specifically target / sell the end user. These end users will be the person(s) or entities that can enjoy the greatest benefit from owning or leasing the property. This means different things to different users. To an investor the cash-on-cash return, Internal Rate of Return or CAP Rate along with the overall quality may be most important. It may mean the location and proximity to a large customer, along with clear height warehouse space to a logistics company or quality, image and layout of an Office Building to another. Our agents will evaluate and tailor marketing plans that take both the “rifle shot” and “shotgun” approach to finding customers.
Identifying the best and most efficient way of “Finding” customers is the first part of the equation. Being “Found” is the second. Signs, advertising, community involvement, networking, web sites, subscription listing services, interfacing with a myriad of economic development and financing organizations are but a part of our daily routine. Once the customer is found “closing” that customer is paramount. Finding and Closing customers are the most important part of the business and it is what we do best. Past customer referral and personal referral have always been a strong part of our business. We consider it the greatest compliment to be called on over and over again for our services.
Industrial, Investment, Land, Office, Owner's Rep, Retail, Tenant Rep
Construction, Consulting, Corporate Relocation, Design Build, Facilities Management, Feasibility Studies, Lease Administration, Market Research, Project Management, Property Management, Property Valuation, Space Planning & Design